If your website uses Microsoft Clarity to analyze the behavior of users in the EUEEA, UK or Switzerland, it must operate in line with privacy regulations such as the GDPR and the ePrivacy Directive.
Beginning October 31, 2025 , Microsoft Clarity will enforce Consent Mode compliance for all websites.
The Usercentrics Web CMP provides out-of-the box support for Microsoft Clarity Consent Mode, automatically signaling user consent to Clarity and helping you align with privacy regulations.
Use our features to customize your consent banner according to your needs and help deliver a tailored user experience.
Support compliant tracking based on user consent
Maintain accurate analytics and UX insights while staying privacy compliant
Build user trust and transparency while still optimizing website conversion rates
Google. Microsoft. Amazon.
Microsoft isn’t the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem.
With Usercentrics CMP, you manage Microsoft UET and Clarity Consent Mode, Google Consent Mode v2, and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations.
Simplify your privacy compliance with the latest EU privacy regulations and the requirements of ad tech platforms using our automated and reliable platform.
Usercentrics CMP integrates with major ad and analytics platforms, including Google Consent Mode , Microsoft UET Consent Mode , and Microsoft Clarity Consent Mode.
Create a user experience people can trust. Drive engagement while keeping full control of your website’s design.
Collect consented user data for privacy laws and ad platform requirements
Use our powerful features to customize your consent banner according to your needs and deliver a tailored user experience.
Optimize consent data collection to continue delivering personalized ads, increase user engagement, and improve ROI.
With Microsoft Clarity Consent Mode, Clarity only starts collecting data once valid user consent has been obtained. It prevents cookies from being set or tracking from running until users agree, which helps websites stay compliant with privacy laws like the GDPR and the CCPA.
Since Clarity records session data and user interactions, explicit consent is required before processing begins. Clarity Consent Mode prevents data collection until after valid consent has been collected, protecting your business from privacy violations and maintaining transparency with your users.
When a visitor lands on your website, the Usercentrics CMP asks for consent to process data for analytics purposes. Depending on the user’s choice, Usercentrics communicates the consent status to Clarity via the Clarity Consent API . If consent is granted, Clarity starts tracking and setting cookies. If not, tracking is blocked until consent is received.
If a visitor refuses or withdraws consent, Microsoft Clarity stops all tracking and clears any stored cookies. That means your website does not store user session data, heatmaps, or recordings, and stays compliant with the GDPR.
Website owners and marketers using Microsoft Clarity for behavioral analytics should enable Clarity Consent Mode if their users are located in the EU/EEA , the UK , or Switzerland , where compliance with the GDPR or the UK GDPR is mandatory.
The Usercentrics CMP has built-in support for Clarity Consent Mode. Simply enable the integration in your CMP settings, and consent will be automatically managed and communicated to Clarity via the Consent API — no manual configuration needed.
Yes. Clarity Consent Mode integrates smoothly with Google Consent Mode, so you can manage multiple consent signals across analytics and marketing tools consistently and efficiently.
Together, they support privacy compliance, build user trust, and maintain valuable UX insights. You’ll be able to understand how users interact with your site, identify bottlenecks, and improve conversion rates — all while respecting user choices and staying aligned with legal requirements.