Advertising on platforms like Bing, Yahoo, or AOL in the EU/EEA, UK, or Switzerland? Strengthen privacy compliance and campaign performance with a robust, flexible consent management platform (CMP).
Usercentrics Web CMP delivers automatic support for Microsoft UET Consent Mode. Collect and process only consented user data for privacy compliance while maintaining marketing accuracy and effectiveness.
Automated scanning for cookies and trackers, setup in minutes, and automated updates. Adapt to evolving regulations, frameworks, and policies to maintain compliance while staying focused on growth.
Boost your advertising results and protect revenue streams with the Microsoft UET Consent Mode integration. Automatically collect and signal consented user data for privacy-compliant, data-driven, and high-performing campaigns.
Deliver a privacy-first experience that builds trust and drives engagement, without compromising your website’s design or performance.
Google. Microsoft. Amazon.
Microsoft isn’t the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem.
With Usercentrics CMP, you manage Microsoft UET and Clarity Consent Mode, Google Consent Mode v2, and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations.
Simplify compliance with regulatory and ad platforms’ requirements.
Create a seamless and trusted brand experience for your users. Key features:
Optimize consent data collection to deliver more personalized ads, improve user engagement, and boost ROI. Key features:
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Microsoft UET Consent Mode is a solution that allows you to track and measure conversions on your website while respecting user consent preferences. It adjusts how tracking works based on whether users have granted or declined consent for cookies and tracking technologies. It therefore supports privacy compliance with data privacy regulations such as the GDPR. It is relevant for companies doing business in the EEA/EU, the UK, and/or Switzerland that need to achieve GDPR and Microsoft compliance.
Universal Event Tracking (UET) is a key feature provided by Microsoft Advertising that allows you to track the valuable actions users take on your website, such as purchases, sign-ups, and page visits. By integrating the UET tag on your site, you can gain insights into how users interact with your content after clicking on your ads. This tool helps optimize your campaigns for better performance and conversions.
Additionally, UET enables advanced capabilities like remarketing, allowing you to re-engage visitors with personalized ads and maximize the impact of your advertising efforts.
Microsoft Consent Mode is essential for keeping your ad campaigns compliant with privacy laws like the GDPR and CCPA. It enables you to continue tracking conversions and gaining insights from ads while respecting users’ consent preferences about data collection. With Consent Mode, you can continue using Microsoft Advertising services with compliance, which helps you avoid legal penalties and build trust with your audience.
If a user declines to consent, Microsoft UET will still send anonymized data (such as ad interaction timestamps and limited data signals) but will not track detailed information or set tracking cookies. You’ll still receive basic data about ad clicks and conversions, but it will be aggregated and less precise.
Microsoft UET Consent Mode works by adapting the behavior of tracking tags based on the user’s consent status. When a user visits your website, Consent Mode detects whether they have agreed to or declined the use of cookies and other tracking technologies.
If the user consents, Microsoft UET functions normally, collecting and sending full tracking data that includes personal data for ad targeting, conversion tracking, and remarketing.
If the user declines to consent, Microsoft UET enters a restricted mode, sending anonymized and aggregated data (such as pings) without using cookies or other identifiers that could store personal information. This allows you to continue receiving basic reporting metrics (e.g., ad clicks or conversions) without violating privacy laws like the GDPR or CCPA.
In essence, Microsoft UET Consent Mode helps maintain valuable insights from your campaigns while facilitating legal compliance and respecting user privacy.
Usercentrics Web CMP has built in support for UET, but for full support of Consent Mode, you need to add a small code snippet to your website. Follow these steps for the full setup.
Using a consent management platform on your website can help you obtain the granular and GDPR compliant consent from your end-users that your website needs to activate its cookies and trackers. Through a consent banner on your website, users will be able to filter their selection of cookies and give specific consent to their purpose, provider, and duration.
Microsoft UET Consent Mode is designed to help advertisers align with privacy regulations like the GDPR and CCPA. By adjusting how data is collected based on user consent, it gives businesses the tools they need to operate in a compliant way while still maintaining valuable insights from advertising campaigns. However, full compliance depends on how the tool is implemented and integrated into your overall data privacy practices.
Microsoft compliance is offered by Microsoft through its suite of tools and services within platforms like Microsoft 365 and Azure. These solutions help businesses meet data privacy regulations by providing features such as data encryption, audit logs, compliance reporting, and privacy controls. These tools are designed to support secure data handling and regulatory compliance for organizations of all sizes.