The Virginia Consumer Data Privacy Act ( VCDPA ) was the second modern and comprehensive data privacy law passed in the U.S. after California’s. It came into effect in 2023. It gives Virginia residents greater control over their personal data and requires businesses to be transparent about data collection and use. It also gives individuals rights, including access, deletion, and opt-out from certain uses of personal data.
To comply with the VCDPA, businesses must provide clear, up-to-date privacy notices, disclose data collection and sharing practices, and enable Virginia residents’ right to opt out of data sales and other covered uses. They must also obtain consent before collecting or processing minors’ personal data.
Penalties for noncompliance with VCDPA can lead to fines up to $7,500 per violation, regardless of whether the violation was intentional or not.
The Virginia Attorney General does have to provide notice of violation and a 30-day “cure” period. The VCPDA does not allow for private right of action.
Achieve and maintain compliance with state, federal, and international privacy laws and frameworks, like California’s CCPA , the EU’s GDPR , and the TCF v2.2 .
Easily integrate Usercentrics CMP with your website, app, or other platforms. Supports popular CMS and other third-party services to help drive your Privacy-Led Marketing.
Be transparent with users about how you use data and give them control. It’s not just a legal requirement. It’s a competitive differentiator that grows engagement and long-term customer relationships.
Targeted features like A/B Testing and Contextual Consent enable you to improve user experience quickly. Use data insights to optimize consent rates and capture more high-quality data.
Clearly inform users and securely obtain and store VCDPA-compliant consent for data processing on your website or app.
your questions answered
Do you have questions about VCDPA compliance or consent management? We’re happy to answer questions and provide information about Usercentrics’ Consent Management Platform (CMP).