In the eyes of Google not all websites are equal. Some sites get tons of search traffic from Google each day (think of Wikipedia, Amazon, IMDB…), while others are struggling to show up in the SERPs (Search Engine Result pages). There are two major factors influencing the performance / rankings of your website in search:
The Website Authority Checker helps you to quickly check the authority of a website to give you a very strong indication how well a website can perform in Google and in AI search
Research from Kevin Indig shows that websites with diverse backlinks and higher Domain Authority tend to gain more visibility across AI platforms. In other words: the stronger your domain’s authority, the more likely your brand is to be mentioned by ChatGPT, Google AI mode and Perplexity.
Across all models, the strongest relationship occurred between Authority Score and the number of mentions. Authority matters for AI mentions… ChatGPT weighs it the most out of all models.
Kevin Indig — VP for SEO and content at G2
There are multiple situations where the Website Authority Checker is the tool to use, to get the data a insights you need.
Page Authority score is a metric, developed by SEMrush, to predict the ability for a specific page to rank in search engines. Page authority is calculated based on a 0 to 100 logarithmic scale. A high Page authority score means your page has more potential to rank well in the search engine results.
Domain Authority score is a metric to predict the ability of a website / domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high Domain authority score means your complete website / all the pages on your domain have the potential to rank well in search engine results.
To determine a “good” Domain Authority score for your website it is advised to compare your domain against your organic competitors.
Because Domain authority is calculated based on link based metrics, you should focus on getting relevant quality backlinks from high authority domains. This is easier said than done, so to get you on your way I’ve developed the Free Link Building Tool that will help you to identify: Guest post, Resource listings and review link building opportunities.
Make sure to follow Google’s quality guidelines: https://support.google.com/webmasters/answer/66356?hl=en
This tool calculates Website age because it’s a better and more relevant SEO factor to measure compared to domain age. Especially when you compare Domain and Page Authority, website age shows you how a domain has developed over time. A Website age of 6.4 years means a website is 6 years and 4 months old.
Checkout this article by Ann Smarty on the subject “Domain age vs Website age”: https://www.searchenginejournal.com/domain-age-how-important-is-it-for-seo/7296/ In this video, Matt Cutts explains the difference and importance of Domain age (no value) and Website Age.
Improve your website authority? Use the Valuable Backlink Tool to check your competitors backlink profile and get some vital insights. Who is linking out to your competitors and would they be willing to link to your website? Analyse your most important competitors and start building new relationships and links. Receive more quality backlinks, based on Domain / Page Authority, and improve your chances to rank for relevant search terms.