At TonerGiant, we’re proud to say that one of the closest relationships we have with our suppliers is with Xerox.
And why wouldn’t we be? Their expertise goes way beyond making quality printers and ink and toner cartridges. Xerox are one of the biggest innovators in the printing industry, having been the creators of ‘Xerography,’ what we now commonly refer to as photocopying.
Furthermore, Xerox’s groundbreaking solid ink technology is revered by businesses, professionals and print enthusiasts the world over for its superior colour definition and quality. Below you’ll find some information about the relationship between Xerox and TonerGiant and their products, as well as a brief history of the brand.
We’ve been working closely with Xerox since we launched back in 2006.
Like with all our suppliers, building strong partnerships with brands such as Xerox helps us to gain a thorough understanding of their products and services. The result of this means that we can ultimately provide you with a greater level of service and support.
Our close partnership means that we can also offer incentives and rewards to our Xerox customers. We recently ran a successful tablet promotion (customers that spent over £400 on Xerox consumables could claim a free Android tablet) and we hope to hold more promotions in the future.
Xerox is one of the biggest names in document management.
The brand continues to innovate. Indeed, they’re awarded around 23 new patents every week! The company’s dedicated Palo Alto Research Centre in California has been in operation since 1970 and is where the company’s technicians and scientists develop all of their new inventions. And away from the people in the labs, Xerox has 119,000 customer-facing employees The brand also positions itself as a thought leader for all things business and tech. Their social media accounts publish hints, advice and related news articles on a daily basis. In turn, companies will turn to Xerox for helpful and informative information in these areas.
The Xerox story began in 1903 with the M.H. Kuhn Company, a business that was taken over by the Haloid Company three years later in Rochester, New York. The initial goal was to produce and sell printing paper.
In 1939 the company, along with physicist Chester Carlson, began to experiment with the concept of using electrically charged toner and drums to create a printing image. This was photocopying in its earliest form.
The bosses at Haloid saw the potential in Carlson’s inventions and signed an agreement to begin using it to produce commercial products five years later. The term “Xerography” (Greek for “dry writing”) was coined by Haloid to describe this process, and it would then go on to influence the brand name that we now know as Xerox.
As the years passed, Xerox began to make more complex machines as the concept of photocopying began to catch on with the public.
This video was a famous advert for the Xerox 9200, aired during the 1975 Super Bowl.
Xerox helped to develop the world’s first PC, the ALTO, in the 1970s and also started to develop printers and scanners throughout the 1980s and 90s to diversify their product range and help pioneer more new technologies.