Portillo's has come a long way since it opened as The Dog House hot dog stand in 1963. A staple of the Chicago restaurant scene, the brand now operates more than 70 locations across the U.S. Known for getting hot, fresh food to guests fast, Portillo’s teamed up with Olo in 2016 to implement an online ordering and delivery program that would provide the same convenient, high-quality service that guests had come to expect from the brand.
Cart conversion rate
Sales are now digital
To expedite the ordering process and enhance the guest experience, Portillo's launched Olo Ordering , Rails , and Switchboard . Though the brand relied on a custom front-end for several years, Portillo’s transitioned to Serve, our white-label ordering interface, in early 2022.
The brand aimed to provide a more seamless guest experience, better order sequence, and, most importantly, a faster path to checkout by making the switch. Since moving to Serve and optimizing its menu, Portillo’s has seen a tremendous impact on cart conversion rate, average ticket size, time to checkout, and deployment speed for new menu releases.
Dino Northway, Director of Off-Premise Dining
Fast-casual brand goes all-in on digital with QR code ordering
QR code ordering transforms on-premise operations and the dine-in experience
A more efficient payment system and actionable insights from in-store guests
Transform your guest experience today.