The 2025 Holiday Barometer highlights key insights from U.S. participants on how Americans plan to travel this summer. Based on responses from 1,000 residents, the survey reveals that while travelers remain eager to explore, many are adjusting their plans to align with evolving budgets and global conditions. Domestic destinations are expected to take center stage, with more travelers seeking meaningful, close-to-home experiences.
Chris Carnicelli, CEO of Generali Global Assistance, commented on the findings, “American travelers continue to show a strong desire to explore, but they’re doing so more thoughtfully in 2025. Many are opting for shorter, closer-to-home trips shaped by both economic realities (e.g. inflation, flight prices) and a desire for meaningful, low-stress experiences. This shift presents a powerful opportunity for the travel industry—not just to adapt, but to guide. By helping travelers understand how protection can help add value and peace of mind to their plans, we can turn caution into confidence and create stronger, more resilient travel experiences for everyone.”
U.S. Travel Trends: Value, Planning, and Personalization
The Role of Technology in Travel Planning
Travel Protection: Confidence in an Uncertain Environment
The 2025 edition of the Holiday Barometer was conducted online between February 24, 2025, and March 26, 2025, among a nationally representative sample of 1,000 U.S. adults aged 18 and older. A total of 23 countries participated in the study: Germany, Austria, Belgium, Spain, France, Italy, Poland, Portugal, Czech Republic, United Kingdom, Switzerland, Australia, New Zealand, United States, Canada, Japan, Hong Kong, South Korea, Malaysia, Singapore, India, Saudi Arabia, and United Arab Emirates.